Step 02 · Traffic

Drive companies to your site.

Your site is live — now get eyes on it. Use this practical playbook to run ads that attract companies who are a good fit for Whop advertising, so you're not cold-pitching. Interested prospects come to you.

5 practical movesWritten guidanceStart small and learnTrack the path to a call

A practical playbook

Build a repeatable path from attention to a qualified call.

Work through these in order for your first campaign. They are written to help you make deliberate choices, run a contained test and learn from actual signal rather than chasing vanity metrics.

Run your first test on Whop Ads

Start where the companies you want to reach already are. Whop Ads puts your site in front of businesses already selling on Whop, which is the same audience your offer is built for — so you are not paying to explain what Whop is before you can pitch anything. Run one campaign, one audience and one offer before you spread a small budget any wider.

Ask: which kind of Whop business would recognise this problem the moment they read the headline?

Write creative around a specific business problem

Lead with the costly or frustrating moment your prospect recognizes, then show the outcome and a single next step. Make the ad and landing page feel like one conversation: use the same promise, proof point and call to action rather than sending a vague click into a generic page.

A useful first draft: “Still [problem]? See how [type of company] can [specific outcome].”

Target an audience you can describe clearly

Define the company type, decision-maker and buying signal before you open the ad manager. Begin with a focused segment such as creators selling digital products, then adjust only one audience variable at a time. Broad targeting without a clear offer makes results difficult to interpret.

Write down the industry, company stage, buyer role and one signal that makes the offer timely.

Set a budget that can teach you something

Use a defined test budget you can afford to learn from, not a number chosen to force an immediate sale. Keep the campaign live long enough to compare clicks, qualified visits and enquiries, then put more behind the strongest combination of audience and creative. Measure the spend against the 1% partner opportunity only after you know the lead quality.

Decide your test ceiling and the one signal that will earn a second round of spend.

Read results as a path, not one headline number

Review the chain from impression to click, landing-page visit, enquiry and booked call. Low clicks point to the audience or opening creative; clicks without enquiries point to message match or page clarity. Change one element per test so you know what improved the result.

Record the baseline before each change: spend, clicks, qualified visits, enquiries and calls.

Next · Step 03

Companies are reaching out. Now close them.

Once a company comes through your site, a short call is all that stands between you and a recurring 1%.

Go to Step 03 →